You may encounter an online lead who doesn't need your product or service yet, but in the future, they will. When someone is stimulated with pleasing, compelling visuals, the brain has a much easier time paying attention and remembering the information it processes. Visually stimulating content helps engagement because it compels users to continue watching, reading or experiencing the content.Īdditionally, visually exciting content is much more memorable. Of all the possible customers that were reached, those that engaged with the content were the ones that stayed from beginning to end. Digital marketers pay close attention to engagement metrics because they show how many consumers were driven to react or interact with the content. Once the eyes aren't engaged anymore, the brain knows it's time to move on. You must learn how to use them wisely.īeyond first impressions, the importance of visual stimulation doesn't diminish. Point is, visual design leaves an impression on visitors. On average, Facebook posts with images receive 2.3x more engagement than posts without.On average, tweets with images receive 150% more retweets than tweets without.In 2016, over 60% of B2B marketers and small businesses planned to increase investments in video marketing strategies.To illustrate just how effective visuals are in attracting visitors, consider these statistics: Thus, these visuals are the first impression potential customers will get of your brand, and they'll use them to decide whether your brand appeals to them or not. The visuals that accompany your content are what viewers will see first, whether that content is an advertisement, the packaging of your products, your business card, a social media post or anything in between. It's the reason why we ‘eat with our eyes'-we like when things look nice. We often say not to judge a book by its cover, but our brains are hardwired to do just that. Visual content examples include video, infographics, photos, charts and GIFs. Visual content is any piece of content that incorporates visuals or is primarily image-based. The human brain processes visual information quickly, and people remember more of what they see than what they read. Providing consistent, interesting content will boost traffic, which will increase brand recognition, engagement and (eventually) sales.īut, how do you provide engaging content in a world where everyone is fighting for the attention of the consumer? Answer: Include visual assets in your content strategy. While we all understand the value of content marketing, how you develop your content is just as important as what you actually put out there. You have mere seconds to capture their interest, so it's critical that you create engaging content. Regardless of your industry, it's becoming increasingly difficult to gain and keep an audience's attention online.
0 Comments
Leave a Reply. |